Privacy Policy

 

Last updated: August 1, 2026

 

At EMBESS, your privacy isn't an afterthought bolted onto the end of a checkout flow — it's something we think about every time we decide what data we actually need to run this business, and just as importantly, what we don't.

 

Who we are

 

EMBESS is operated by Hero Scale LLC, registered at 680 S Cache Street, Jackson, WY 83001, USA. While our company is registered in the United States, EMBESS sells exclusively to customers within the United Kingdom, and as such, we handle all personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 — not US state privacy law, since our actual customers and their data sit under UK jurisdiction.

 

What information we collect

 

When you place an order, browse our site, or get in touch with us, we may collect:

 

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• Contact details you provide directly — name, email address, delivery address, phone number
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• Order information — what you've purchased, order value, and order history
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• Payment information, processed entirely through our secure third-party payment providers (we never see or store your full card details)
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• Technical information collected automatically — IP address, browser type, and general usage data, gathered to keep the site running properly and to understand how our collection performs
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We don't collect anything beyond what's genuinely needed to fulfil your order, respond to your questions, or improve the store itself.

 

How we use your information

 

Your information is used to:

 

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• Process and deliver your order
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• Communicate with you about your purchase, including dispatch and tracking updates
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• Respond to customer service enquiries
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• Improve our website, product range, and overall customer experience
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• Send occasional marketing updates, but only if you've actively opted in — and only until you tell us to stop
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Who we share it with

 

We don't sell your data, and we never will. The only parties who see any of your information are the ones directly involved in getting your order to your door and keeping the site functioning: our payment processors, our courier partners for delivery, and essential service providers (such as website hosting and email delivery tools) who are contractually required to handle your data securely and only for the purpose we've engaged them for.

 

How long we keep your data

 

We retain order and account information for as long as necessary to fulfil legal, accounting, and reporting requirements, and no longer than that. If you'd like your data removed sooner, see the section below on your rights.

 

Cookies

 

Our website uses cookies to remember items in your basket, keep you logged in where relevant, and understand which parts of the site are actually useful to visitors. You can control or disable cookies through your browser settings at any time, though some parts of the site may not function as smoothly without them.

 

Your rights under UK GDPR

 

As a UK-based customer, you have the right to:

 

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• Request a copy of the personal data we hold about you
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• Ask us to correct any information that's inaccurate or incomplete
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• Request that we delete your data, where there's no legal reason for us to keep it
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• Withdraw consent for marketing communications at any time
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• Object to or restrict certain types of processing
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To exercise any of these rights, simply get in touch using the details below — we aim to respond within one month, as required under UK GDPR.

 

Contact us

   

Changes to this policy

 

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, so it's worth checking back occasionally if you want to stay informed.